"_Bookmarquez_ ce lien." [NT]

[Laurence Horn]

In honor of Wilson's [NT] catalogue of creeping anglicization, I can report that public service campaign against domestic violence on buses and trams here in Geneva at the moment includes one ubiquitous ad that reads

STOP VIOLENCES À LA FAMILLE

Apparently "stop" has really taken off in such contexts, though--the condom machines in the university promote their préservatifs with the plea "STOP SIDA" [= AIDS].  Maybe "STOP" just seems more insistent (and traffic-flic-y) than "ARRÊTEZ" would be.

LH

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