"customer care"

Charles C Doyle cdoyle at UGA.EDU
Thu Jun 6 13:57:46 UTC 2013

Have we discussed the trend (as it appears to me) of business changing their "customer service" departments/desks/agents to "customer care"?  Presumably it's friendlier to cared for than to be serviced.  Maybe because, back on the farm, bulls euphemistically "serviced" cows?


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