"sell oneself short" = "miss out on an experience"

[Douglas G. Wilson]

On 3/2/2013 10:50 PM, Herb Stahlke wrote:
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> Sender:       American Dialect Society <ADS-L at LISTSERV.UGA.EDU>
> Poster:       Herb Stahlke <hfwstahlke at GMAIL.COM>
> Subject:      "sell oneself short" = "miss out on an experience"
> -------------------------------------------------------------------------------
>
> In a new Sam Adams ad, the speaker is drinking his first Sam Adams and,
> enjoying it and wondering why he hasn't tried it before, he says, "I've
> been selling myself short."
--

Assuming that it is an error for "shortchange oneself", does it qualify
as a malapropism?

-- Doug Wilson

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