creative as noun

[Victor Steinbok]

http://goo.gl/lZYbk
> Further, the fraudulent ads use code hiding the ad creative from being
> displayed in the user’s browser, resulting in advertisers paying for
> impressions that are never seen.

Advertising has its own set of jargon that most of us never see, whether
print, TV or electronic. This is just one instance. To venture a guess,
"creative" here seems to mean the content created by the advertiser (or
on behalf of the advertiser).

VS-)

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