Antedating of TV

[Shapiro, Fred]

The same advertisement (for Federal Telephone and Radio Corporation) that John found in Broadcasting, Feb. 2, 1945, is also in the same magazine, Jan. 8, 1945, p. 43.  Included in the text of the ad is "In AM ... FM ... TV ... ... your prime need in broadcast equipment is dependability."

Fred Shapiro



________________________________________
From: American Dialect Society [ADS-L at LISTSERV.UGA.EDU] on behalf of Baker, John [JBAKER at STRADLEY.COM]
Sent: Monday, November 04, 2013 7:29 AM
To: ADS-L at LISTSERV.UGA.EDU
Subject: Re: Antedating of TV

A minor correction:  That should be WCBS-TV.  I don't know where WOR-TV came from, but it was some kind of unexplained mental error - a glitch, as it were.


John Baker


-----Original Message-----
From: American Dialect Society [mailto:ADS-L at LISTSERV.UGA.EDU] On Behalf Of Baker, John
Sent: Monday, November 04, 2013 7:11 AM
To: ADS-L at LISTSERV.UGA.EDU
Subject: Antedating of TV

Thanks to Ben for telling us about americanradiohistory.com, which appears to be a valuable resource, although somewhat undercut by the problems with its search function.  Search does work for individual titles.

I looked for "TV" in Broadcasting magazine.  IIRC, we previously found the term back only to 1946, and then only in the call letters of WOR-TV, which arguably is not a full-fledged use.  The earliest use seems to be on page 61 of the Feb. 2, 1945, issue, http://www.americanradiohistory.com/Archive-BC/BC-1945/1945-02-05-BC.pdf, when a display advertisement includes "AM," "FM," and "TV" in large letters.  There are many more uses over the course of the year.

In light of the claim that Madman Muntz invented the term to sell television sets, I was particularly interested in the abbreviated form in that context.  A short piece entitled "TV Boosters" on page 80 of the July 2, 1945, issue, http://www.americanradiohistory.com/Archive-BC/BC-1945/1945-07-02-BC.pdf, says that a newly formed television club "made plans to get TV sets for wounded veterans."  Since Muntz did not start selling TV sets until 1947, this disproves his claim.

I have little doubt that these findings can be further antedated.


John Baker

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