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ADSGarson O'Toole adsgarsonotoole at GMAIL.COM
Fri Apr 25 19:30:54 UTC 2014

Wilson Gray wrote:
> "I am hepatitis-cured."
> No hyphen in the original, of course.

Thanks for pointing to an interesting expression, Wilson. The
following link is to a web page that shows an instance of the phrase
in an advertisement for Sovaldi:

[Begin except]
Nearly 9 out of 10
patients with genotype 1'
were able to say…
I am
[End excerpt]

The advertising copywriters are employing wordplay. The term
"HEPATITIS C" is colored orange in the ad indicating that the drug is
supposed to cure "HEPATITIS C". So the odd sounding diction and
punctuation, in part, is dictated by the desired wordplay, I

The American Dialect Society -

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