awesome sauce!

[Jonathan Lighter]

OK, there's like this girl on TV? And she's advertising the same bank that
offers either frog protection or fraud protection depending on which guy
you believe? So she's so happy with the promised service that she shouts,
"Awesome sauce!" and the girl on the other end of the phone says there's
only one other person on the planet who uses that expression!  So they
recognize each other.

This ad has been running for months, exposing millions to the inanity that
is "awesome sauce!"

UrbanDictionary gives two examples (2005, 2006) and a couple of odd clones
like "awesome sauce banana peel!"

You can buy T-shirts too.

Antonyms include "weak sauce"  and "lame sauce," acc. to Online Slang
Dictionary.

The incredibly large-scale map provided by OSD (not OED) shows,
astonishingly, that "awesome sauce!" is used in only one place on earth,
near the town of Castlegar, British Columbia, which is north of Trail.

JL

--
"If the truth is half as bad as I think it is, you can't handle the truth."

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The American Dialect Society - http://www.americandialect.org