"What's not to love?"

Stephen Goranson goranson at DUKE.EDU
Wed Oct 1 11:19:08 UTC 2014

The 1949 use of "What's not to like?" was written by Eth Clifford, pen name of Ethel Rosenberg. That's Ethel Clifford Rosenberg (born in NYC Dec. 25, 1915), not to be confused with Ethel Greenglass Rosenberg (born in NYC Sept. 25, 1915 and executed in 1953).

"Julius, with his jokes," his sister says....
"You like him," Mrs. Bender states.
"I like him," Mrs. Rivkin agrees. "What's not to like?"

Stephen Goranson

The American Dialect Society - http://www.americandialect.org

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