"native advertising"

[Jonathan Lighter]

What could it be?

http://en.wikipedia.org/wiki/Native_advertising

In simpler terms, it's advertising disguised to look as much like objective
news as possible. Evidently the wave of the future as news outlets starve
for revenue, competing for attention with everything else in the
cyber-universe.

Why "native"? Who cares?

JL
-- 
"If the truth is half as bad as I think it is, you can't handle the truth."

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The American Dialect Society - http://www.americandialect.org