"native advertising"

[Jonathan Lighter]

A useful term, but invented to designate a potentially insidious phenomenon.

Applied to ads in theaters that look like they could be part of a movie,
fine.  Or animated ads during cartoon shows. The advertising function is
undisguised, and it's chiefly a matter of style.

But applied to ads that are calculated to resemble news stories - and
positioned where confusion is desirable inevitable - and subsumed under a
more or less harmless general concept - that's another kettle of fish..

(And even if the usage was adapted from architecture, the architectural
choice of "native" still seems rather arbitrary. But that's obviously of
secondary interest. At least to me.)


JL

On Mon, Sep 15, 2014 at 11:26 PM, Benjamin Barrett <gogaku at ix.netcom.com>
wrote:

> ---------------------- Information from the mail header
> -----------------------
> Sender:       American Dialect Society <ADS-L at LISTSERV.UGA.EDU>
> Poster:       Benjamin Barrett <gogaku at IX.NETCOM.COM>
> Subject:      Re: "native advertising"
>
> -------------------------------------------------------------------------------
>
> I hope that didn't sound flippant.
>
> I've been wondering about the Facebook ads that look irritatingly close =
> to real posts, whereas the Google ads stick out (to me, anyway) as =
> clearly being ads and therefore irrelevant to my search. This is =
> definitely a useful term.
>
> Wiktionary (https://en.wiktionary.org/wiki/native) has two definitions =
> for "native" that are relevant:
>
> 4. Born or grown in the region in which it lives or is found; not =
> foreign or imported.
>         a native inhabitant
>         native oysters or strawberries
>         Many native artists studied abroad.
>
> 6. Pertaining to the system or architecture in question.
>         This is a native back-end to gather the latest news feeds.
>         The native integer size is sixteen bits.
>
> Benjamin Barrett
> Formerly of Seattle, WA
>
> Learn Ainu! https://sites.google.com/site/aynuitak1/home
>
> On Sep 15, 2014, at 5:24 PM, Benjamin Barrett <gogaku at ix.netcom.com> =
> wrote:
>
> >=20
> > Which is the environment, right? Newspapers also have that sort of =
> thing. BB=3D
> >=20
> >=20
> > Sent from my iPhone
> >=20
> >> On 15 Sep 2014, at 17:20, Jonathan Lighter <wuxxmupp2000 at GMAIL.COM> =
> wrote:=3D
> >=20
> >> =3D20
> >> ---------------------- Information from the mail header =
> ------------------=3D
> > -----
> >> Sender:       American Dialect Society <ADS-L at LISTSERV.UGA.EDU>
> >> Poster:       Jonathan Lighter <wuxxmupp2000 at GMAIL.COM>
> >> Subject:      Re: "native advertising"
> >> =
> --------------------------------------------------------------------------=
> =3D
> > -----
> >> =3D20
> >> That may be, but the examples I saw on "Last Week Tonight" were =
> clearly
> >> intended yo look like news.
> >> =3D20
> >> Yahoo! News does it every day.
> >> =3D20
> >> JL
> >> =3D20
> >> On Mon, Sep 15, 2014 at 8:09 PM, Benjamin Barrett =
> <gogaku at ix.netcom.com>
> >> wrote:
> >> =3D20
> >>> ---------------------- Information from the mail header
> >>> -----------------------
> >>> Sender:       American Dialect Society <ADS-L at LISTSERV.UGA.EDU>
> >>> Poster:       Benjamin Barrett <gogaku at IX.NETCOM.COM>
> >>> Subject:      Re: "native advertising"
> >>> =3D20
> >>> =
>
> -------------------------------------------------------------------------=3D=
>
> > ------
> >>> =3D20
> >>> The Wiki link says not objective but so as to match the environment. =
> BB
> >>> =3D20
> >>> Sent from my iPhone
> >>> =3D20
> >>>> On 15 Sep 2014, at 16:44, Jonathan Lighter <wuxxmupp2000 at GMAIL.COM>
> >>> wrote:=3D3D
> >>> =3D20
> >>>> =3D3D20
> >>>> ---------------------- Information from the mail header
> >>> ------------------=3D3D
> >>> -----
> >>>> Sender:       American Dialect Society <ADS-L at LISTSERV.UGA.EDU>
> >>>> Poster:       Jonathan Lighter <wuxxmupp2000 at GMAIL.COM>
> >>>> Subject:      "native advertising"
> >>> =
>
> -------------------------------------------------------------------------=3D=
>
> > -=3D3D
> >>> -----
> >>>> =3D3D20
> >>>> What could it be?
> >>>> =3D3D20
> >>>> http://en.wikipedia.org/wiki/Native_advertising
> >>>> =3D3D20
> >>>> In simpler terms, it's advertising disguised to look as much like
> >>> objectiv=3D3D
> >>> e
> >>>> news as possible. Evidently the wave of the future as news outlets =
> starv=3D
> > e
> >>>> for revenue, competing for attention with everything else in the
> >>>> cyber-universe.
> >>>> =3D3D20
> >>>> Why "native"? Who cares?
>
> ------------------------------------------------------------
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>



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