[Ads-l] Corporate Jargon? Or lack of creativity? Or...
Nancy Friedman
nancyf at WORDWORKING.COM
Fri Apr 10 14:30:13 UTC 2015
I've been hearing and seeing "architecting" for about 10 years. (Yes, I
dwell among the jargoneers.)
OUP Blog, July 2008: http://blog.oup.com/2008/07/architect/
USC course description:
http://gapp.usc.edu/graduate-programs/masters/systems-architecting-and-engin
eering/ms-sae
Stack Exchange discussion, 2011:
http://english.stackexchange.com/questions/8699/is-architect-a-verb-and-a-no
un
AdWeek, August 2008:
http://www.adweek.com/fishbowlny/verb-police-to-architect-or-not-to-architec
t/276349
Sometimes even architects architect.
____
Word of the week: Infrapreneur. http://nancyfriedman.typepad.com
Nancy Friedman
Names. Taglines. Know-how.
web www.wordworking.com
blog http://nancyfriedman.typepad.com
phone consultations via Clarity.fm
desk 510 652-4159
mobile 510 304-3953
-----Original Message-----
From: tajewell89 [mailto:tajewell89 at GMAIL.COM]
Sent: Wednesday, April 08, 2015 8:14 PM
Subject: Corporate Jargon? Or lack of creativity? Or...
>From the Kleiner-Perkins Twitter:
"@kpcb: . at Jormont1978 did a fireside today w/ @JeremyBloom11 on architecting
world class management teams."
Has this monstrosity "architecting" been used before? I've never seen
anything like it.
https://twitter.com/kpcb/status/586001621752160256
-Tim Jewell
Sent from my iPhone
> On Apr 8, 2015, at 7:09 PM, Laurence Horn <laurence.horn at YALE.EDU> wrote:
>
> ---------------------- Information Sent from my iPhone
> Sender: American Dialect Society <ADS-L at LISTSERV.UGA.EDU>
> Poster: Laurence Horn <laurence.horn at YALE.EDU>
> Subject: Re: Hager-ma growley (UNCLASSIFIED)
> ----------------------------------------------------------------------
> ---------
>
>>> On Apr 8, 2015, at 4:27 PM, Mullins, Bill CIV (US) =
>> <william.d.mullins18.civ at MAIL.MIL> wrote:
>> =20
>> Classification: UNCLASSIFIED
>> Caveats: NONE
>> =20
>> Saratoga Spring NY _Daily Saratogan_ 22 Feb 1883
>> =20
>> "Beware, you base twelve-ounce-to-the-pound huckster, you gimlet-eyed
>> seller of dog-sausage, you sanded-sugar idiot, you small potato three
>> =
> card
>> monte sleight of hand rotten egg fiend, you villain that sells smoked
>> =
> sturgeon
>> and dogfish for smoked halibut. The avenger is on your track."
>
> These all seem like vile acts indeed except for the =
> smoked-sturgeon-selling villain. Could smoked halibut really have
> been = more highly valued than smoked sturgeon? Today, smoked
> sturgeon is = available unsliced in 1.0-1.3 pound chunks at the moment
> for $32 at one = site, and at another (http://www.911caviar.com) at
> $25.50 for a 10-12 = ounce package. Smoked halibut from Alaska seems
> is variably available = for online purchase in the neighborhood of
> $20-$25 a pound. So maybe = today's villains would be selling smoked
> halibut for smoked sturgeon. = (Of course it's all a matter of
> supply, demand, and custom--back in 1883 = fish-house workers were
> probably still rioting over being served oysters = and lobsters too
> often.)
>
> LH
>> =20
>>> -----Original Message-----
>>> From: American Dialect Society [mailto:ADS-L at LISTSERV.UGA.EDU] On
>>> Behalf Of Jonathan Lighter
>>> Sent: Wednesday, April 08, 2015 8:28 AM
>>> To: ADS-L at LISTSERV.UGA.EDU
>>> Subject: Hager-ma growley
>>> =20
>>> ---------------------- Information from the mail header =
> ---------------
>>> --------
>>> Sender: American Dialect Society <ADS-L at LISTSERV.UGA.EDU>
>>> Poster: Jonathan Lighter <wuxxmupp2000 at GMAIL.COM>
>>> Subject: Hager-ma growley
>>> =
> ----------------------------------------------------------------------
> -
>>> --------
>>> =20
>>> Here's some colorful (and surely romanticized) Civil War grousing, =
> from
>>> "D. S. Forbes" [actually S. W. Lewis] *History of the Thirty-
>>> Days=3DE2=3D80=3D99 =3D Campaign of the Sixty-Eighth Regiment, New =
> York State
>>> National Guards* (Fredonia,
>>> N.Y.: pvtly ptd., 1863).
>>> =20
>>> P. 20:
>>> =20
>>> Gentlemen, by smut, hark, and I'll just naturally put a flea in your
>>> ears.
>>> Now, you see this is a grab game, and if we don't keep our eyes =
> peeled,
>>> we'll get euchered. These gol-blasted commissioned officers are
>>> going to be powerfully patriotic and great Union-loving sons of
>>> ------- =
> until
>>> the thing is all fastened and the knots all tied. When things look
>>> smutty and danger begins to look a little red in relation to our =
> bones
>>> and sinners, why they'll resign, and we poor, unlucky, cat-hauled
>>> devils may go to H =3DE2=3D80=3D =3D94l, for all of them; they'll =
> resign their
>>> commissions and are all sound on the goose.
>>> =20
>>> =20
>>> P.45:
>>> =20
>>> "I can just naturally look through this d----d clap-trap game, and I
>>> ain't going to stand it; now that's what's the matter with the mule.
>>> ... Old Snipe, (Knipe,) the lop-eared, penurious, snake-eyed =
> Hager-ma
>>> growley, is going to slip us across the Potomac, and clear on down
>>> to where it is hotter than Balshazzar's furnace."
>>> =20
>>> P. 49:
>>> "The old whiskey-drinking pop-gun; he's gone home, the old =
> lily-livered
>>> cuss.... Knipe, the old, black,wall-eyed, crabbed, fiery-mouthed,
>>> flint-pated devil, will be here in about ten minutes, frothing and
>>> foaming because we ain't down there in the scorching Virginia =
> swamps."
>>> =20
>>> "By smut" and "smutty" may euphemize "shit" and "shitty," but the
>>> historical record makes that uncertain. To "euchre" is to victimize
>>> =
> by
>>> trickery. A "grab game" is a swindle, and "sound on the goose" =
> usually
>>> means "sound in one's political views." Here it may simply mean =
> "safe
>>> and sound," but that is conjecture.
>>> =20
>>> "That's what's the matter with the mule" elaborates the19th C.
>>> catch-phrase, "That's what's the matter!" It meant pretty much what
>>> =
> it
>>> means today, but seems to have been used frequently for its own sake
>>> =
> -
>>> possibly a quotation from somewhere?
>>> =20
>>> "Hager-ma growley" may be a one-off creation. The regiment was
>>> camped near Hagerstown, Md.
>>> =20
>>> JL
>>> =20
>>> =20
>>> =20
>>> --=3D20
>>> "If the truth is half as bad as I think it is, you can't handle the
>>> truth."
>>> =20
>>> ------------------------------------------------------------
>>> The American Dialect Society - =
> https://urldefense.proofpoint.com/v2/url?u=3Dhttp-3A__www.americandial
> ect.=
> org&d=3DAwIFAg&c=3D-dg2m7zWuuDZ0MUcV7Sdqw&r=3DwFp3X4Mu39hB2bf13gtz0ZpW
> 1TsS=
>
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******fOrPgoN1koHYIa38ww85xpRVq_zDvE&s=3Dx4
> hq_l=
> EE6-ppNfaliRJYa9kg3uR3CzvY3bugn4GGiEA&e=3D=20
>> =20
>> Classification: UNCLASSIFIED
>> Caveats: NONE
>> =20
>> ------------------------------------------------------------
>> The American Dialect Society - =
> https://urldefense.proofpoint.com/v2/url?u=3Dhttp-3A__www.americandial
> ect.=
> org&d=3DAwIFAg&c=3D-dg2m7zWuuDZ0MUcV7Sdqw&r=3DwFp3X4Mu39hB2bf13gtz0ZpW
> 1TsS=
> xPIWYiZRsMFFaLQ&m=3DZWhOgmj4S1w21fOrPgoN1koHYIa38ww85xpRVq_zDvE&s=3Dx4
> hq_l=
> EE6-ppNfaliRJYa9kg3uR3CzvY3bugn4GGiEA&e=3D=20
>
> ------------------------------------------------------------
> The American Dialect Society - http://www.americandialect.org
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The American Dialect Society - http://www.americandialect.org
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The American Dialect Society - http://www.americandialect.org
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