[Ads-l] Corporate Jargon? Or lack of creativity? Or...

[Joel Berson]

I used to be a "software architect" -- and over 30 years ago.
Joel     From: Nancy Friedman <nancyf at WORDWORKING.COM>
 To: ADS-L at LISTSERV.UGA.EDU 
 Sent: Friday, April 10, 2015 10:30 AM
 Subject: Re: [ADS-L] Corporate Jargon? Or lack of creativity? Or...
   
I've been hearing and seeing "architecting" for about 10 years. (Yes, I
dwell among the jargoneers.)

OUP Blog, July 2008: http://blog.oup.com/2008/07/architect/
USC course description:
http://gapp.usc.edu/graduate-programs/masters/systems-architecting-and-engin
eering/ms-sae
Stack Exchange discussion, 2011:
http://english.stackexchange.com/questions/8699/is-architect-a-verb-and-a-no
un
AdWeek, August 2008:
http://www.adweek.com/fishbowlny/verb-police-to-architect-or-not-to-architec
t/276349

Sometimes even architects architect.
____

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Nancy Friedman
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-----Original Message-----
From: tajewell89 [mailto:tajewell89 at GMAIL.COM] 
Sent: Wednesday, April 08, 2015 8:14 PM
Subject: Corporate Jargon? Or lack of creativity? Or...

>From the Kleiner-Perkins Twitter:

"@kpcb: . at Jormont1978 did a fireside today w/ @JeremyBloom11 on architecting
world class management teams."

Has this monstrosity "architecting" been used before? I've never seen
anything like it.

https://twitter.com/kpcb/status/586001621752160256

-Tim Jewell



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