[Ads-l] Word: crowdsmash, crowdsmashing, crowd-smashing

[ADSGarson O'Toole]

I did not see crowdsmash / crowdsmashing in Urban Dictionary or the
Word Spy Dictionary.

Website: Wired
Article: Why Everyone Went Nuts Over Hillary Clintons New Logo
Author: Liz Stinson
Timestamp: April 13, 2015 at 10:30 pm
http://www.wired.com/2015/04/everyone-went-nuts-hillary-clintons-new-logo/

[Begin excerpt]
The masses may not like the H, but that's hardly a surprise.
"Crowdsmashing," as writer Paul Ford once dubbed the communal
dumping-on of something new, is a pastime at this point.
[End excerpt]


Article: Crowdsmashed
Article subtitle: No-go logos.
Author: Paul Ford
Date: December 21, 2012
http://nymag.com/news/intelligencer/logo-rebranding-2012-12/

[Begin excerpt]
Due to popular hatred, the University of California has withdrawn its
new logo. This is no cause for tears; the proposed image, a stylized C
emblazoned upon a U, looked like a plus-size strapless dress smeared
with unicorn poop. The outrage, however, is noteworthy for its place
within a bigger phenomenon. If crowd-sourcing builds things, here we
see the emergence of crowd-smashing: the Gap Logo Debacle of 2010, the
London 2012 Olympics Hot Pink Logo Fussquake, the Syfy Brand Identity
Conundrum. Something about logos and rebranding can just piss a mob
right off.
[End excerpt]

Garson

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