[Ads-l] Word: mobilegeddon (another -geddon word in the news)

[ADSGarson O'Toole]

Website owners should be aware of mobilegeddon. I checked Barry
Popik's website and Word Spy and did not see a listing for:
mobilegeddon

Website: USAToday
Article: 'Mobilegeddon' could be bad news for 40% of top websites
Author: Jefferson Graham
Timestamp: April 21, 2015  12:05 a.m. EDT

http://usat.ly/1D8TG92

http://www.usatoday.com/story/tech/2015/04/20/mobilegeddon-could-impact-your-business/26090627/

[Begin excerpt]
LOS ANGELES -- If your website traffic plummets suddenly Tuesday, you
can blame it on "Mobilegeddon."

Google, which dominates online search, is launching an algorithm to
favor sites that are "mobile-friendly." This means that people who use
Google to search on their smartphone may not find many of their
favorite sites at the top of the rankings. Sites that haven't updated
could find themselves ranked way lower, which in turn could mean a
huge loss of business.

. . .
Google's last big algorithm update, code-named Panda, impacted "11% of
all search results," says Danny Sullivan, the editor of the
SearchEngineLand website. "It was a big shake-up, and this one could
be even more dramatic."

. . .
(Sullivan's website came up with the term "Mobilegeddon" in March, a
play on a recent Los Angeles mini-crisis called "Carmeggedon," when
freeways were closed for several weekends.)
[End excerpt]


Article: Mobilegeddon Cometh: New Google "Mobile Friendly Update" To
Reward Sites Beginning April 21
Author: Barry Schwartz
Timestamp: February 26, 2015 at 1:58 pm

http://selnd.com/1zFo2QB

http://searchengineland.com/google-search-algorithm-adds-mobile-friendly-factors-app-indexing-ranking-215573

[Begin excerpt - article subtitle]
Google's mobile ranking algorithm will officially include
mobile-friendly usability factors and app indexing. Making sure your
site is mobile-friendly is now more important than ever.
[End excerpt - article subtitle]

Garson

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