[Ads-l] You Only Live Once - YOLO

[Jonathan Lighter]

Adj.

John Avlon on CNN:

"It's got a kind if YOLO quality to it."

Also, I offer my personal assurance  (FWTW) that the Schlitz commercials
urging me to "grab for the gusto" were indeed on the air in 1966. It was a
time when the concept of "beer" was becoming more interesting to me.

'65 is conceivable but seems a tad too early. Schlitz had been using the
word "gusto" alone for a few years.

This ad, from 1963, shows just how far American beer-ad culture (or
American  culture in general) has changed.

https://www.youtube.com/watch?v=9hkh4quzK98

JL

JL

On Mon, Aug 27, 2012 at 1:01 AM, Ben Zimmer <bgzimmer at babel.ling.upenn.edu>
wrote:

> ---------------------- Information from the mail header
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> Sender:       American Dialect Society <ADS-L at LISTSERV.UGA.EDU>
> Poster:       Ben Zimmer <bgzimmer at BABEL.LING.UPENN.EDU>
> Subject:      Re: You Only Live Once - YOLO
>
> -------------------------------------------------------------------------------
>
> On Sun, Aug 26, 2012 at 8:48 AM, Ben Zimmer wrote:
> >
> > I take a look at "YOLO" (possible WOTY candidate?) in my latest Boston
> > Globe column, citing Garson on the history of the expanded expression.
> >
> > http://b.globe.com/yolobz
>
> And here's my Word Routes followup on the Visual Thesaurus with
> various stuff I didn't have room for in the Globe column:
>
> http://www.visualthesaurus.com/cm/wordroutes/further-adventures-of-yolo/
>
> --bgz
>
> --
> Ben Zimmer
> http://benzimmer.com/
>
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> The American Dialect Society - http://www.americandialect.org
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