[Ads-l] an old word repurposed
George Thompson
george.thompson at NYU.EDU
Fri Sep 25 17:16:41 UTC 2015
A flyer inserted in my local newspaper promoted a "smarter hearing aid" --
"Hearing Aids Worth Wearing tm " -- called ZOUNDS.
If I recall correctly, "zounds" was once regarded as essential to the
dialogue in 1940s/1950s era "bodice tearers".
GAT
--
George A. Thompson
The Guy Who Still Looks Stuff Up in Books.
Author of A Documentary History of "The African Theatre", Northwestern
Univ. Pr., 1998..
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The American Dialect Society - http://www.americandialect.org
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