[Ads-l] "hate selling"
Geoff Nunberg
nunbergg at GMAIL.COM
Sat Dec 10 19:16:30 UTC 2016
I’d maybe make it “hateful selling,” but I get the idea.
>
> The term “hate-selling” came out of my frustration of juggling between horrendously designed car rental booking sites, being hit with all kinds of surcharges for booking on Avis.com, over-aggressive upsell by on airline sites (specifically Delta.com with the most passive-aggressive “restrictions” overlay I have ever seen), to being bombarded with “buy-now-or-else” false-sense-of-urgency prompts on online booking sites.
https://skift.com/2015/08/10/travel-brands-stop-hate-selling-to-your-customers/
Mentioned in yesterday’s NYT:
http://www.nytimes.com/2016/12/09/your-money/with-uber-and-lyft-nearby-rental-cars-may-be-ripe-for-a-comeuppance.html?_r=0
Geoff
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