[Ads-l] Another noun chomps the dust

[Jonathan Lighter]

> Is the "-ness" suffix simply becoming obsolete?

Yes, esp. in advertising.  We've discussed this a lot.

JL

On Fri, May 13, 2016 at 2:04 AM, Mark Mandel <thnidu at gmail.com> wrote:

> Cf. constructions like "a whole new kind of awesome" (made-up  example).
> On May 12, 2016 2:10 PM, "Marc Sacks" <msacksg at gmail.com> wrote:
>
> > I've got a little bag of something called Popcorners, billed as "the new
> > shape of popcorn." Towards the bottom of the bag is written, "wholesome
> in
> > a chip."
> >
> > Is the "-ness" suffix simply becoming obsolete? (Cf. Xfinity, "The future
> > of awesome.")
> >
> > Marc Sacks
> >
> > ------------------------------------------------------------
> > The American Dialect Society - http://www.americandialect.org
> >
>
> ------------------------------------------------------------
> The American Dialect Society - http://www.americandialect.org
>



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