[Ads-l] have, n.

Ben Zimmer bgzimmer at GMAIL.COM
Sat Oct 15 10:49:21 EDT 2016

Interesting. "Nice have" appears to be a variation on nominal
"nice-to-have," which is contrasted in marketing speak with "need-to-have"
or (more traditionally) "must-have."

Unless the marketing consultant actually said "nice-to-have" and JL
misheard it?

On Sat, Oct 15, 2016 at 6:01 AM, Jonathan Lighter <wuxxmupp2000 at gmail.com>

> Marketing consultant on MSNBC:
> "Content has gone from being a nice have to people saying content is king
> to now [when] really content is air."

The American Dialect Society - http://www.americandialect.org

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