[Ads-l] have, n.

[Ben Zimmer]

Interesting. "Nice have" appears to be a variation on nominal
"nice-to-have," which is contrasted in marketing speak with "need-to-have"
or (more traditionally) "must-have."

Unless the marketing consultant actually said "nice-to-have" and JL
misheard it?

On Sat, Oct 15, 2016 at 6:01 AM, Jonathan Lighter <wuxxmupp2000 at gmail.com>
wrote:

> Marketing consultant on MSNBC:
>
> "Content has gone from being a nice have to people saying content is king
> to now [when] really content is air."
>
>
>

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