[Ads-l] emoji confusion

[Dan Goncharoff]

If there were no voiceover reading the sentence, I would agree it is just
their logo.

The voice clearly says "love" at the end of the sentence where the emoji is.

On Apr 8, 2017 8:48 AM, "Laurence Horn" <laurence.horn at yale.edu> wrote:

> > On Apr 7, 2017, at 11:00 PM, Dan Goncharoff <thegonch at GMAIL.COM> wrote:
> >
> > Planet Fitness uses the thumb-up emoji to represent several things, but
> one
> > recebt ad confuses me.
> >
> > https://www.ispot.tv/ad/Amwq/planet-fitness-judgment-free-zone
> >
> > The voice says "because we all could use a little LOVE", but the writing
> > ends with the thumb-up emoji. Since when does the thumb-up mean love?
> >
> > DanG
>
> I think it’s just their logo—they’re not using thumbs up as an emoji for
> love, just as the symbol of Planet Fitness (“The world judges but we
> don’t—we always give you a thumbs-up” or whatever)
>
> LH
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>

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