[Ads-l] Term for a figure of speech?

[Joel Berson]

I should have noted that the chapter is about beer (both strong and weak), not about water, in colonial Massachusetts.  So it's not irony.  Rather, it's surprise, puzzlement, amusement.

Joel
      From: Joel Berson <berson at ATT.NET>
 To: ADS-L at LISTSERV.UGA.EDU 
 Sent: Thursday, April 13, 2017 9:29 AM
 Subject: [ADS-L] Term for a figure of speech?
   
What is the name of the figure of speech where a writer says something that is unexpectedly in contrast or conflict with its context?  For example, titling the first chapter of a book on beer "Water".

Joel

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The American Dialect Society - http://www.americandialect.org