[Ads-l] seen on TV commercial: the "YOURgage" (blend of your + mortgage)

[Tim Stewart]

I love a good lexical blend, especially one from the commercial sector,
where the silliest blends often crop up.

The tagline associated with this marketing campaign is "The YOURgage... The
mortgage where YOU pick the term."

They have a website for it and everything:
https://www.quickenloans.com/home-loans/custom-mortgage-yourgage

Tim "not being compensated by Quicken" Stewart

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The American Dialect Society - http://www.americandialect.org