[Ads-l] "To soft-open"

[Laurence Horn]

I must have been soft-reading at the time.

LH

> On Jan 17, 2017, at 4:44 PM, Barretts Mail <mail.barretts at GMAIL.COM> wrote:
> 
> It’s come up on this list at least once. BB
> 
>> On 17 Jan 2017, at 12:11, Laurence Horn <laurence.horn at YALE.EDU> wrote:
>> 
>> http://www.thestorestarters.com/5-reasons-to-soft-open-your-new-store-2/
>> 
>> I had never even heard of the source, a soft opening, before getting an invitation to participate in one a few minutes ago.
>> 
>> LH
> 
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The American Dialect Society - http://www.americandialect.org