[Ads-l] greatest thing since sliced bread (1951)

[Peter Reitan]

The answer is "wrapped bread."


An advertisement from January 1929, for one of the first bakeries to use Rohwedder's bread slicing machine, proclaims:


"Announcing the Greatest Forward Step in the Baking Industry Since Wrapped Bread."


Sedalia Democrat (Sedalia, Missouri), January 14, 1929, page 5. Newspapers.com


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Sender:       American Dialect Society <ADS-L at LISTSERV.UGA.EDU>
Poster:       Jonathan Lighter <wuxxmupp2000 at GMAIL.COM>
Subject:      Re: greatest thing since sliced bread (1951)
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What was the greatest thing *before* sliced bread?

Regular bread?

JL

________________________________
From: American Dialect Society <ADS-L at LISTSERV.UGA.EDU> on behalf of Jonathan Lighter <wuxxmupp2000 at GMAIL.COM>
Sent: Thursday, May 4, 2017 5:22:22 AM
To: ADS-L at LISTSERV.UGA.EDU
Subject: Re: greatest thing since sliced bread (1951)

---------------------- Information from the mail header -----------------------
Sender:       American Dialect Society <ADS-L at LISTSERV.UGA.EDU>
Poster:       Jonathan Lighter <wuxxmupp2000 at GMAIL.COM>
Subject:      Re: greatest thing since sliced bread (1951)
-------------------------------------------------------------------------------

What was the greatest thing *before* sliced bread?

Regular bread?

JL

On Wed, May 3, 2017 at 9:56 PM, W Brewer <brewerwa at gmail.com> wrote:

>      And so, the ultimate question is, when was the marketing of sliced
> bread loaves introduced? And what's the big deal about sliced bread? Great
> inventions in history should rather be measured by comparison with the
> electric pop-up toaster, quod laetificavit juventutem meam.
>      Anyway, Otto Rohwedder, Gustav Papendick, W.E. Long: legendary
> bread-slicing pioneers, without whom I could never have grown up on Wonder
> Bread.
>      July 7  (1928):  "National Sliced Bread Day"?!?
>
> ------------------------------------------------------------
> The American Dialect Society - http://www.americandialect.org
>



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The American Dialect Society - http://www.americandialect.org