[Ads-l] Best thing since sliced bread

[ADSGarson O'Toole]

This article about the phrase: "the best thing since sliced bread" is
the best thing since radio. It's another fine addition to your
important popular history collection.

Garson


On Fri, May 19, 2017 at 9:13 PM, Peter Reitan <pjreitan at hotmail.com> wrote:
> If anyone is interested, I put together a blog post about another topic that was discussed here recently.
>
>
> "The best thing since sliced bread."
>
>
> I don't think I found anything earlier or significantly different from what was discussed here earlier this months, but I added some detail to the early history of sliced bread, traced the history of "best thing since" advertising (it's very old), show a very early sliced bread advertisement calling it "the greatest innovation since wrapped bread," the history of advances in baking (more butter, double loaves, brown-n-serve rolls) being advertised as the "best thing since sliced bread", showed that "the best thing since [insert funny/ironic/surprising thing here]" was a thing in 1949 and later, and "the best thing since sliced bread" first shows up regularly in 1951.   I saw one, isolated instance of a calking gun advertised as the "best (or something to that effect thing since sliced bread" in 1947.
>
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> http://esnpc.blogspot.com/2017/05/the-best-thing-before-sliced-bread.html
>
>
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> The American Dialect Society - http://www.americandialect.org

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The American Dialect Society - http://www.americandialect.org