[Ads-l] Nouning verbs again--the end game?

[Jonathan Lighter]

Those ads have been on for a couple of years now.

JL

On Wed, Nov 8, 2017 at 7:38 PM, Laurence Horn <laurence.horn at yale.edu>
wrote:

> Charmin slogan (from their commercials):
>
> ENJOY THE GO!
>
> =================================================
> I wasn’t sure I heard it right, so I Googled it up, and sure enough...
>
> https://www.charmin.com/en-us/about-us/enjoythego
>
> Life is full of little pleasures.
>
> Watching the sunset. A hug from your kids. Walking barefoot in the sand.
>
> And going to the bathroom.
>
> Trouble is, you might not always take the time to enjoy these little
> moments as much as you should.
>
> Especially when it comes to going to the bathroom.
>
> At Charmin, we want you to enjoy going to the bathroom as much as we do.
> The relief. The calm. The clean. The joy. The pride.
>
> And we believe you can’t do that if you finish it all off with the wrong
> tissue.
> Which is why we make a tissue that’s just right for everybody.
>
> That's why Charmin users actually look forward to going to the bathroom;
> why they enjoy being in there; and why they aren't afraid to show it.
>
> Fact is...
>
> We all go to the bathroom.
>
> Those who go with Charmin really enjoy the go.
> ============
>
> So, not an SNL parody.  I suppose it could be worse (or better):
>
> CHARMIN—IT’S THE SHIT!
>
> (For commercials on cable only, of course.)
>
> LH
>
> ------------------------------------------------------------
> The American Dialect Society - http://www.americandialect.org
>



-- 
"If the truth is half as bad as I think it is, you can't handle the truth."

------------------------------------------------------------
The American Dialect Society - http://www.americandialect.org