[Ads-l] American sauce

James A. Landau JJJRLandau at NETSCAPE.COM
Fri Sep 1 18:00:51 UTC 2017

On Thu, 31 Aug 2017 16:57:56 Zone + 0000 "MULLINS, WILLIAM D (Bill) CIV USARMY RDECOM AMRDEC (US)"
         <william.d.mullins18.civ at MAIL.MIL> wrote:
Subject: Re: American sauce 

>When I see "97% fat free," I mentally substitute "3% fat".

"97% x-free" goes back to at least the slogan for Sanka (decaffeinated coffee) "97% caffeine-free".  The Wikipedia article on Sanka shows a 1932 print ad for Sanka with that slogan.  https://en.wikipedia.org/wiki/Sanka

Incidentally, I believe the original Sanka used a TCE (tri-chloro-ethylene) process, and TCE has been banned for years, with decaf makers using the Swiss Water Process, which might not use chemicals.  Therefore the present-day Sanka may be more than 97% caffeine=free.

I have no trouble understanding "97% fat-free" as meaning "97% of the fat that would normally be found in this product has been removed."

   - Jim Landau

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The American Dialect Society - http://www.americandialect.org

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