[Ads-l] Learnings

Dan Goncharoff thegonch at GMAIL.COM
Sun Sep 3 14:10:54 UTC 2017


"As the crisis in U.S. retail rolls on, companies are going to great
lengths to show investors they are doing something to avert disaster
They are even making up words.

Retail executives from at least 14 companies have used the word “learnings”
during their second-quarter conference calls to emphasize their efforts to
turn their businesses around. The plural usage of the word is nowhere to be
found in Merriam-Webster.

Abercrombie & Fitch <http://quotes.wsj.com/ANF> Chief Fran Horowitz said
executives “continue to acquire learnings” from its more successful
Hollister brand, and American Eagle Outfitters
<http://quotes.wsj.com/AEO> brand
president Charles Kessler said the company hoped
“get some learnings” from new store prototypes. Urban Outfitters CEO Trish
Donnelly said her company aims to “refine [its] learnings” to return its
namesake brand to growth."

The American Dialect Society - http://www.americandialect.org

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