[Ads-l] anti-genericization campaign: Velcro
Dave Hause
dwhause at CABLEMO.NET
Thu Sep 28 04:01:59 UTC 2017
About 2005, the US Army came out with a new "Universal Camouflage Pattern"
(which actually blended with almost nothing) combat uniform with extensive
use of what they called "hook and loop" fasteners. Presumably, it was made
by the lowest bidder, like so much military material, and those fasteners
were an excellent reason the Velcro company would not have wanted their name
used on them. Eventually, things annoyed me enough that I found actual
Velcro brand tape and replaced the generic crap on several uniforms and on
other places (name tapes) I "reinforced" the generic hook and loop fasteners
with silicone rubber adhesive.
Dave Hause
-----Original Message-----
From: Barretts Mail
Sent: Wednesday, September 27, 2017 3:26 PM
To: ADS-L at LISTSERV.UGA.EDU
Subject: anti-genericization campaign: Velcro
Evidently concerned that people are referring to products using Velcro as
“Velcro X”, Velcro has published a video on YouTube to discourage the
practice.
https://www.youtube.com/watch?v=oP-fZdFfOGE
<https://www.youtube.com/watch?v=oP-fZdFfOGE>
In an article "Velcro Company asks 'Don't say Velcro’” by Troy Sepion
(http://www.mypanhandle.com/news/business/velcro-company-asks-dont-say-velcro/819486846
<http://www.mypanhandle.com/news/business/velcro-company-asks-dont-say-velcro/819486846>),
the Velcro CEO Fraser Cameron is cited as saying, "There's only one Velcro
brand. Everything else is just hook and loop.”
Perhaps there is a difference, but I don’t see one at
https://en.wikipedia.org/wiki/Hook_and_loop_fastener
<https://en.wikipedia.org/wiki/Hook_and_loop_fastener>, other than the fact
that Velcro hook-and-loop is made by Velcro.
It seems likely that this is simply an ad campaign dressed up as an
anti-genericization campaign. It’s all Velcro to me.
Fun fact: Velcro is known as マジック・テープ (magikku teepu) in Japanese. Yes just
like it sounds.
Benjamin Barrett
Formerly of Seattle, WA
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