[Ads-l] persona - a representative target profile used in marketing

[Barretts Mail]

This meaning is not in Wiktionary (https://en.wiktionary.org/wiki/persona <https://en.wiktionary.org/wiki/persona>), the OLD (https://en.oxforddictionaries.com/definition/persona <https://en.oxforddictionaries.com/definition/persona>), Dictionary.com (http://www.dictionary.com/browse/persona?s=t <http://www.dictionary.com/browse/persona?s=t>), Merriam-Webster (https://www.merriam-webster.com/dictionary/persona <https://www.merriam-webster.com/dictionary/persona>), or Urban Dictionary (https://www.urbandictionary.com/define.php?term=PERSONA%21 <https://www.urbandictionary.com/define.php?term=PERSONA%21>), but abounds on marketing webpages.

Wikipedia (https://en.wikipedia.org/wiki/Persona_(user_experience))
A persona, (also user persona, customer persona, buyer persona) in user-centered design and marketing is a fictional character created to represent a user type that might use a site, brand, or product in a similar way.

How to Create Customer Personas for Real Estate Marketing
https://bit.ly/2LgRpp1 <https://bit.ly/2LgRpp1>
A persona is a fictional person you invent to represent a group of customers who all share common traits. This allows you to group your customers into buckets (sometimes called “segments”), each represented by a persona.  

https://bit.ly/2GPYbiV <https://bit.ly/2GPYbiV>
A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

Benjamin Barrett
Formerly of Seattle, WA
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The American Dialect Society - http://www.americandialect.org