[Ads-l] "the greatest thing to happen to TV since sliced bread"

[W Brewer]

Note on an unsliced Wonderbread gimmick:  In the 1950s, I recall a
mini-loaf of Wonderbread (unsliced) that could fit in my child's hand. Or,
it could be a false memory.

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The American Dialect Society - http://www.americandialect.org