[Ads-l] farm (marketing), farmer

[Barretts Mail]

In marketing, a farm is a geographical area set by a marketer as a target area. I learned this term about a year ago and have since seen others in marketing use it. It is sometimes qualified with “geographic”. It is also used as a verb meaning to market to a farm, and “farmer” is used to mean one who farms.

The OED has a related term, farm-market, with a single citation form 1930: n. U.S. a market for books among the farming or agricultural population.

Otherwise, I don’t see this definition in the OED, Merriam-Webster, Wiktionary or Wikipedia. 

1. https://www.morrismarketinggroup.com/tips-articles/step-by-step-how-to-choose-your-geographic-farm-and-maximize-leads/ <https://www.morrismarketinggroup.com/tips-articles/step-by-step-how-to-choose-your-geographic-farm-and-maximize-leads/>
Step by Step: How to Choose Your Geographic Farm and Maximize Leads
17 Oct 2018
by Darcia

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BUT, before you do that, you need to make sure that you are choosing the right area to farm.
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2. https://www.lucidpress.com/blog/real-estate-how-to-follow-up-direct-mail-campaigns <https://www.lucidpress.com/blog/real-estate-how-to-follow-up-direct-mail-campaigns>
Real estate: How to follow up your direct mail campaigns
30 July 2018
posted by Shawn Breyer

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Figure out what your farm area will be starting out. Remember that you have a smaller budget, team, and amount of time as you build momentum. Your farm area will grow as your deal flow grows. Focus on mailing an area that you can comfortably mail consistently every month.
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3. https://www.tomferry.com/blog/dominating-a-geographic-farm/ <https://www.tomferry.com/blog/dominating-a-geographic-farm/>
Dominating a Geographic Farm
by Coach Kay Fairchild

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To be a successful farmer you must commit to an area and understand that it’s a marathon, not a sprint.

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What is the total amount you can allocate to farming?

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4. https://boomtownroi.com/resource-library/stop-losing-seller-leads-work-your-farm-this-way/ <https://boomtownroi.com/resource-library/stop-losing-seller-leads-work-your-farm-this-way/>
Stop Losing Seller Leads. Work Your Farm This Way
18 Oct 2018
by Les Gressan

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Establish an area to farm

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The important factor in marketing to a farm is creating a strong brand presence.
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Benjamin Barrett (he/his/him)
Formerly of Seattle, WA
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The American Dialect Society - http://www.americandialect.org