[Ads-l] Xstaurants

Laurence Horn laurence.horn at YALE.EDU
Sun Dec 22 14:39:03 EST 2019


> On Dec 22, 2019, at 12:30 PM, Nancy Friedman <wordworking at GMAIL.COM> wrote:
> 
> Hooters and its ilk have been known as “breastaurants” for a couple of
> decades.
> 
> https://en.m.wikipedia.org/wiki/Breastaurant

And luckily for Hooters, the trademark for the term—highly valued as I’m sure it was—has fallen victim to genericide:

In October 2012, Bikinis Sports Bar & Grill successfully registered the term "breastaurant" as a trademark with the United States Patent and Trademark Office; as of May 24, 2019 the term was no longer trademarked under the rule of section 8, "Continued use not filed within Grace Period". Bikinis Sports Bar & Grill had closed its last restaurant on December 23, 2018, 6 months prior.
[from same wiki entry Nancy cites]

LH
> 
> On Sat, Dec 21, 2019, 7:55 PM victor steinbok <aardvark66 at gmail.com> wrote:
> 
>> Within the last 18 hours I came across two articles - one from British GQ
>> and one from CNN - that utilize portmanteau of "restaurant" and something
>> else. The British piece is several months old but I don't think either of
>> these is the author's coinage, even though both put the term in quotation
>> marks (at least, initially).
>> 
>> I haven't done the background on these - just reacted to seeing two of them
>> in close proximity. There may be others.
>> 
>> VS
>> 
>> ===================
>> 
>> The rise of 'grocerants': Grocery stores that cook you dinner - CNN
>> 
>> 
>> https://www.cnn.com/2019/12/20/business/grocery-stores-restaurants/index.html
>> 
>> For decades, grocery stores have included hot food and salad bars, delis
>> and sandwich stations. But in recent years, many grocers have started
>> adding sit-down restaurants, food halls and craft beer on tap, giving rise
>> to the term "grocerants."
>> 
>> "The grocerant game is something that almost every retailer with larger
>> stores should be playing," said Diana Sheehan, vice president at marketing
>> research firm Incontext Solutions. "Restaurants have become one of the most
>> successful ways for retailers to stand apart."
>> ===================
>> 
>> Bagatelle London: Inside the rise of the clubstaurant | British GQ
>> 
>> 
>> https://www.gq-magazine.co.uk/lifestyle/article/bagatelle-london-clubstaurant
>> 
>> It wasn’t the first to marry the traditional restaurant experience with a
>> club or party atmosphere (let’s call it a “clubstaurant”), but the concept
>> has certainly refined what steak joint STK started over ten years ago, also
>> in Manhattan (essentially sticking a DJ into a slick
>> restaurant-meets-lounge). Fast-forward to 2019 and a new wave of
>> restaurants providing all-out extravaganzas has hit the capital.
>> ...
>> Clubstaurants are simply the loudest, brashest realisation of a wider
>> movement towards what the industry is calling “performative dining”.
>> 
>> ------------------------------------------------------------
>> The American Dialect Society - http://www.americandialect.org
>> 
> 
> ------------------------------------------------------------
> The American Dialect Society - http://www.americandialect.org

------------------------------------------------------------
The American Dialect Society - http://www.americandialect.org


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