[Ads-l] sksksksk, I oop, yeet and NeW WaYs To EXPreSS MOckery

Andy Bach afbach at GMAIL.COM
Mon Dec 23 19:28:36 UTC 2019

I just saw a video with two young, white guys (one holding a gun) in a
nearly incomprehensible "conversation", where "yeet" has been shortened to
"ye", still meaning "yes". Hmm, and "finsta" is so last year and, I guess,
so is "yeet"


Last year, internet language expert Gretchen McCulloch – whose best-selling
book “Because Internet <https://gretchenmcculloch.com/book/>” is its own
noteworthy language event of 2019 – identified multiple terms
that have become popular among Gen Z users in recent years. They included “
finsta <https://blog.hubspot.com/marketing/finsta>” – a social media user’s
second account with a more private, selective audience – and the
interjection “yeet <https://www.dictionary.com/e/slang/yeet/>,” which is
meant to convey surprise or approval.
1. From drag queens to VSCO girls

Two new language features – “sksksk” and “and I oop” – are often talked
about together. That’s because VSCO girls
– largely white, teenage, middle class girls who promote a certain style
and aesthetic on social media – have popularized their use

The first, “sksksk,” is a popular keysmash
representing someone furiously hitting the “S” and “K” keys back and forth.

It can mean laughter, excitement or nervousness. As Buzzfeed explained
“It’s sort of like saying ‘I can’t even’ as if it were still 2013.”

The next, “and I oop,” comes from a video that went viral in 2019
<https://mashable.com/article/and-i-oop-meme/>. In it, drag queen Jasmine
Masters – a competitor on “RuPaul’s Drag Race” – interjects an “oop!”
mid-sentence, after “and I…” She explained that the interjection occurred
because she’d painfully hit her testicles.

The phrase became widely used in a similar fashion: to acknowledge – and
lighten the mood after – an embarrassing or jarring situation.

Neither “sksksk” nor “and I oop” was born in 2019. “sksksk” has been around
since at least 2014
while Masters’ video clip that “and I oop” originates from first streamed
in 2015.



Andy Bach,
afbach at gmail.com
608 658-1890 cell
608 261-5738 wk

The American Dialect Society - http://www.americandialect.org

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