[Ads-l] "Gen Z" formalized at Pew

[Ben Zimmer]

"Generation Alpha" is one suggestion.

https://www.businessinsider.com/generation-alpha-2014-7-2

On Thu, Jan 17, 2019 at 12:27 PM Mark Mandel <mark.a.mandel at gmail.com>
wrote:

> But what about the next generation and the ones beyond that?
>
> For the generation after Z, I suggest *Generation Yuzz*, drawing on
> Geisel's groundbreaking *On Beyond Zebra* <
> https://en.wikipedia.org/wiki/On_Beyond_Zebra!>.
>
> Yuzz <http://www.evertype.com/standards/csur/seuss/yuzz.gif> is the first
> of the 19 named letters reported there, along with an unnamed, extremely
> complex twentieth. Using the Pew Institute's current generational period of
> 16 years, these will suffice for just over three centuries, by which time
> research and analysis methods will  be far more advanced than at present
> (assuming that they are not gone entirely, along with the rest of
> civilization).
>
> Hopefully,
> Mark Mandel
>
>
> On Thu, Jan 17, 2019, 10:42 AM Kiesling, Scott F <kiesling at pitt.edu wrote:
>
> > Because it's become what everyone else says (basically):
> >
> >
> http://www.pewresearch.org/fact-tank/2019/01/17/where-millennials-end-and-generation-z-begins/
> >

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