[Ads-l] cheesecake (picture, pose)

[Peter Reitan]

When researching cheesecake earlier in the year, I ran across a very few, isolated examples of "cheese cake" used figuratively with meanings other than the photograph.  All of them were from after 1915, when "cheesecake", the photograph, was said to have been coined, but years before its first appearances in print.

In The Moving Picture World, 1916, there was an advertisement for Universal films in which "cheese cake" was used as an analogy to feature films - it's so good that you keep ordering it, and then get tired of it and want something else.  The point of the ad was to encourage theaters to show Universal films, which came with features mixed in with shorts and other bits, more like the familiar vaudeville or variety format, so that you won't get too much of a good thing.
https://archive.org/stream/movingpicturewor27newy#page/n5/mode/2up

In Variety, May 1925, a review of a stage play noted that the first-nighters arrived expecting "cheese cake," but then really liked it.  "Cheese cake" is not explained, but from the circumstances it appears to mean something the audience would sneer at.  But the play also included a "sex punch, where the girl is brought onto the stage, her clothes mostly torn off her, unconscious, and being carried off by a huge gorilla for the second act curtain," so it's not impossible that that is what they were referring to, but since that description comes several paragraphs after the reference to "cheese cake," it seems unlikely to me.

"[Gorilla] opened April 28 to a typical first-night audience, seemingly all set for a cheese-cake feast.  Those who come to sneer remained to cheer, for that is just what they did."
https://archive.org/stream/variety78-1925-05#page/n26/mode/2up/search/%22cheese+cake%22


A Hollywood gossip column in Motion Picture Classic, 1929, used "cheese cake" in a way suggesting it might refer to humor, or bad humor, like "cheesy"?

"The cheese-cake hounds in Henry's are giggling over that one about the wire sent from the home office to the supervisor of a comedy unit.  The wire read: 'Use psychology in your next two-reeler,' the telegraph company inadvertenty using an upper case P on the eight-dollar word.  The supervisor wired back: 'Can't get him for ten dollars a day.  What'll I pay?'"


In 1916, in what was likely just one of those interesting coincidences, a wanted mobster involved in a so-called "white slavery" ring was named, "Mr. Cheesecake."  A column headline in New York Tribune, September 2, 1916, page 3: "Mysterious 'Mr. Cheesecake,' Important Vice Broker, Eludes Pursuers."  In the text of the article, it just says that "Mr. Cheesecake" is the only name by which this character is known to police.
https://www.newspapers.com/clip/34429745/newyork_tribune/

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From: "Stephen Goranson" <goranson at duke.edu>
To: ADS-L at listserv.uga.edu
Sent: 7/31/2019 4:09:59 AM
Subject: cheesecake (picture, pose)

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Subject: cheesecake (picture, pose)
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OED n (2) has 1929; HDAS, 1934. Green's DoS offers (before a 1934) a 1913:
T.A. Dorgan Daffydils<https://greensdictofslang.com/sources/9522> 15 Jan. [=
synd. cartoon strip] We present Mlle Cheesecake, the Maid of Mystery.

I haven't seen that cartoon, so it isn't clear whether this might call for =
square brackets or not, e.g., if the "maid of mystery" is a fortune-teller =
or exotic or such.

Maybe (or not) compare a (demeaning) description of a Mrs. Cheesecake in US=
newspapers in 1896, sarcastically titled "Intellectual."
"Mrs. Cheesecake, is your son doing well at college?"
"Well he can kick a football 40 yards."

I don't have access to early now-digital (?) Variety.
[Elvira Amazar 1915 and silk stockings hypotheses were previously mentioned=
in list archives.]

SG

{...cf. Zappa, Freak Out, Susie Creamcheese?}


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