[Ads-l] jiujitsu/jujitsu (tactics) (1990)

[Wilson Gray]

Ah, yes. Ju-jitsu: the karate of WWII comic books and radio serials such as
_Hop Harrigan_ et al.

















—.

On Sat, Jun 15, 2019 at 2:46 PM Barretts Mail <mail.barretts at gmail.com>
wrote:

> Cloudflare (https://www.cloudflare.com/ <https://www.cloudflare.com/>),
> which provides various forms of protection for websites, has a webinar
> titled "Cloud-Jitsu: Migrating 23TB from AWS S3 to Backblaze B2 in 7 hours”.
>
> The OED has jujitsu/jiujitsu as a martial art.
>
> Wiktionary (https://en.wiktionary.org/wiki/jujitsu#English <
> https://en.wiktionary.org/wiki/jujitsu#English>) says it also means
> “Precision maneuvering”.
>
> 1. https://tinyurl.com/y5nk7ltx <https://tinyurl.com/y5nk7ltx>
> West of Eden: The End of Innocence at Apple Computer, p.257
> Frank Rose
> 1990 (first published 1989)
>
> ****
> They called for “marketing jiujitsu” to turn IBM’s strengths into
> weaknesses while transforming Apple’s weaknesses into strengths.
> ****
> ****
>
> 2. Barry Popik is cited by JL (
> http://listserv.linguistlist.org/pipermail/ads-l/2004-July/039534.html <
> http://listserv.linguistlist.org/pipermail/ads-l/2004-July/039534.html>):
>
> THE FOOD MAVEN: Good Dog!
> A Summer Taste Test
> By Matthew Goodman
> July 23, 2004
>
> ****
> This prodigious bit of marketing jiujitsu took the kosher laws, which
> never had mattered to more than a very small segment of the population, and
> made them a selling point for the population at large.
> ****
> ****
>
> 3.
> https://articles.bplans.com/strategic-jujitsu-new-business-models-for-early-stage-entrepreneurs/
> <
> https://articles.bplans.com/strategic-jujitsu-new-business-models-for-early-stage-entrepreneurs/
> >
> Strategic Jujitsu: New Business Models for Early Stage Entrepreneurs
> Ralph Welborn
> Undated
>
> ****
> Jujitsu is the martial art whereby you use your opponent’s strengths or
> your own (oft-perceived) weakness to your advantage.
> ****
> ****
>
> 4. https://www.articulatemarketing.com/blog/learn-from-your-competitors <
> https://www.articulatemarketing.com/blog/learn-from-your-competitors>
> Business jujitsu: what you can learn from your competitors
> Clare Dodd
> Undated
>
> not mentioned outside of the title
> ****
> ****
>
> My thanks to Mark Mandel who kindly pointed out off-list how hard my
> emails are to read and for suggesting I change the punctuation separating
> citations. (Still experimenting but I think this is slightly better.)
>
> Benjamin Barrett
> Formerly of Seattle, WA
>
>
> ------------------------------------------------------------
> The American Dialect Society - http://www.americandialect.org
>


-- 
-Wilson
-----
All say, "How hard it is that we have to die!"---a strange complaint to
come from the mouths of people who have had to live.
-Mark Twain

------------------------------------------------------------
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