[Ads-l] chumbox

[Susan G Yerkes]

Aka chump ox

Sent from my iPhone

> On May 10, 2019, at 12:31 PM, Margaret Winters <mewinters at wayne.edu> wrote:
> 
> ---------------------- Information from the mail header -----------------------
> Sender:       American Dialect Society <ADS-L at LISTSERV.UGA.EDU>
> Poster:       Margaret Winters <mewinters at WAYNE.EDU>
> Subject:      Re: chumbox
> -------------------------------------------------------------------------------
> 
> Just out of curiosity - has anyone opened it to see what the vegetable is?
> 
> ----------------------------
> MARGARET E WINTERS
> Former Provost
> Professor Emerita - French and Linguistics
> Wayne State University
> Detroit, MI  48202
> 
> mewinters at wayne.edu
> 
> 
> ________________________________
> From: American Dialect Society <ADS-L at LISTSERV.UGA.EDU> on behalf of Barret=
> ts Mail <mail.barretts at GMAIL.COM>
> Sent: Friday, May 10, 2019 1:29 PM
> To: ADS-L at LISTSERV.UGA.EDU
> Subject: chumbox
> 
> 1. https://www.vox.com/the-goods/2019/5/8/18537279/chum-box-weird-sponsored=
> -links-gut-doctor <https://www.vox.com/the-goods/2019/5/8/18537279/chum-box=
> -weird-sponsored-links-gut-doctor>
> A mysterious gut doctor is begging Americans to throw out =93this vegetable=
> =94 now. But, like, which?
> Kaitlyn Tiffany
> 8 May 2019
> 
> =97=97
> The gut doctor=92s desperation pops up over and over, on websites like CNN =
> and the Atlantic (and as I said, this one), in what are known colloquially =
> as =93chumboxes.=94 These are the boxes at the bottom of the page that have=
> several pieces of clickbaity =93sponsored content=94 or =93suggested readi=
> ng.=94
> =97=97
> 
> 2. Not in the OED or Merriam-Webster, chumbox has citations back to 2014 on=
> Wiktionary:
> https://en.wiktionary.org/wiki/chumbox <https://en.wiktionary.org/wiki/chum=
> box>
> 
> =97=97
> A grid of clickbait advertisements on a webpage.
> =97=97
> 
> 3. Wiktionary's 22 April 2014 citation by Alene Vincent (https://twitter.co=
> m/alenevince/status/458656349136900097 <https://twitter.com/alenevince/stat=
> us/458656349136900097>) has no context, no likes and no retweets.
> 
> =97=97
> ctrl+f "chumbox" http://www.theverge.com/2014/4/22/5639892/how-weaponized-c=
> lickbait-took-over-the-web =85 zero results :(
> =97=97
> 
> 4. Word Spy (https://wordspy.com/index.php?word=3Dchumbox <https://wordspy.=
> com/index.php?word=3Dchumbox>) has 11 July 2014 as the earliest unambiguous=
> citation by Mig Greengard (@chessninja), but the citation indicates that t=
> he word was in use before then:
> https://twitter.com/chessninja/status/487719152765771776 <https://twitter.c=
> om/chessninja/status/487719152765771776>
> 
> =97=97
> @tomgara I learned that area is called the "chumbox" the other day. Excelle=
> nt.
> =97=97
> 
> 5. Here is another 2014 citation
> Um, Is Your Facebook About To Get Less Dumb? Wow.
> John Herrman
> 25 August 2014
> https://www.theawl.com/2014/08/um-is-your-facebook-about-to-get-less-dumb-w=
> ow/ <https://www.theawl.com/2014/08/um-is-your-facebook-about-to-get-less-d=
> umb-wow/>
> 
> =97=97
> (Also, know that for every high-profile new viral site there are probably f=
> ive spammier knockoffs with names you=92ll never remember, and content crea=
> ted as much for chumbox advertising arbitrage as for actual humans.
> =97=97
> 
> 6. Wikipedia
> https://en.wikipedia.org/wiki/Chumbox <https://en.wikipedia.org/wiki/Chumbo=
> x>
> =97=97
> A chumbox (or chumbucket) is a form of online advertising that uses a grid =
> of thumbnails and captions to drive traffic to other sites and webpages. Th=
> is form of advertising is often associated with low quality 'clickbait' lin=
> ks and articles.
> 
> The term derives from fishing terms such as chumming =96 referring to the u=
> se of (fish) meat as a lure for fish.
> =97=97
> 
> 7. Wikipedia has two citations providing this etymology, but neither provid=
> e citations proving the relationship to the fish. The following provides ch=
> um porn:
> 
> https://www.theawl.com/2015/06/a-complete-taxonomy-of-internet-chum/ <https=
> ://www.theawl.com/2015/06/a-complete-taxonomy-of-internet-chum/>
> A Complete Taxonomy of Internet Chum
> 4 June 2015
> John Mahoney
> 
> =97=97
> This is a chumbox. It is a variation on the banner ad which takes the form =
> of a grid of advertisements that sits at the bottom of a web page underneat=
> h the main content.
> =97=97
> 
> 8. https://www.cbc.ca/radio/spark/330-reality-isn-t-real-utopia-is-creepy-1=
> .3792237/diving-into-internet-chum-yes-it-s-as-bad-as-you-d-expect-1.379421=
> 3 <https://www.cbc.ca/radio/spark/330-reality-isn-t-real-utopia-is-creepy-1=
> .3792237/diving-into-internet-chum-yes-it-s-as-bad-as-you-d-expect-1.379421=
> 3>
> 
> Benjamin Barrett
> Formerly of Seattle, WA
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> 
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