[Ads-l] OK Boomer

[Ben Yagoda]

Given that I am sometimes known as The Comma Maven, it’s not surprising that what most interests is that millennials favor the no-comma “OK Boomer,” while AARP kicks it old school with “OK, millennials.” They are probably still starting off emails with “Hi, [friend’s name]."

Ben

www.benyagoda.com

> On Nov 15, 2019, at 6:00 AM, ADS-L automatic digest system <LISTSERV at LISTSERV.UGA.EDU> wrote:
> 
> Date:    Thu, 14 Nov 2019 16:36:27 -0500
> From:    ADSGarson O'Toole <adsgarsonotoole at GMAIL.COM <mailto:adsgarsonotoole at GMAIL.COM>>
> Subject: Re: OK Boomer
> 
> Here is an instance of the inevitable attempt to craft a clapback "OK,
> millennials".
> 
> Article: The Boomers' media behemoth
> Author: Sara Fischer
> Date on website: Nov 12, 2019
> https://www.axios.com/the-boomers-media-behemoth-412b5106-f879-477d-806d-6130148956bf.html <https://www.axios.com/the-boomers-media-behemoth-412b5106-f879-477d-806d-6130148956bf.html>
> 
> [Begin excerpt]
> AARP, formerly known as The American Association of Retired Persons,
> is one of the largest media companies in the country, bringing in more
> than $174 million annually in media-based advertising revenue,
> according to public filings.
> 
> "OK, millennials. But we're the people that actually have the money,"
> Myrna Blyth, senior vice president and editorial director of AARP
> Media, said in an interview with Axios, referencing the popular "OK,
> boomer" tagline that youngsters are using to poke fun at older people
> online.
> [End excerpt]
> 
> Garson


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