[Ads-l] just "just a cigar, kiddo" 1946

[Jonathan Lighter]

>  Apparently, an advertisement campaign taught consumers that L.S.M.F.T.
stood for Lucky Strike Means Fine Tobacco.

Well known into the 1960s.

JL

On Thu, Oct 31, 2019 at 11:53 AM ADSGarson O'Toole <
adsgarsonotoole at gmail.com> wrote:

>  Stephen Goranson wrote:
> > It is widely agreed that Freud did not write "sometimes a cigar is just
> > a cigar," even though the psychoanalyst and writer Allen Wheelis in
> > 1950 wrote that Freud had done. But Freud did influence comedians,
> > some of them Jewish--Jack Benny, Groucho Marx, maybe George
> > Burns and others--who did joke about cigars, sometimes in a
> > Freudian-aware manner.
> > Maybe (or maybe not) Wheelis was aware of such jokes and
> > presumed an explicit source for them.
> >
> > On 1 February 1946, the Desert Sun [CA; Elephind] p. 1 col. a:
> >
> > On the radio he [Jack Benny, and his writers are also mentioned]
> > says L.S.M.F.T., but off the air he says J.A.C.K. And that doesn't
> > mean his first name. It stands for "Just a Cigar, Kiddo."
>
> Apparently, an advertisement campaign taught consumers that L.S.M.F.T.
> stood for Lucky Strike Means Fine Tobacco. So J.A.C.K. might be a
> sardonic response to the advertisement.
> Garson
>
> ------------------------------------------------------------
> The American Dialect Society - http://www.americandialect.org
>


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