[Ads-l] shocked = 'pleasantly surprised'

Jonathan Lighter wuxxmupp2000 at GMAIL.COM
Thu Aug 6 13:19:02 EDT 2020


I concur generally, but in context the sense is now very often positive, as
in the MKC example.  Considering prior semantic restriction, it's quite
shocking.

JL

On Thu, Aug 6, 2020 at 11:23 AM Laurence Horn <laurence.horn at yale.edu>
wrote:

> I wouldn’t say it *means* ‘pleasantly surprised’ here; it’s just used like
> “amazed”, “astounded”, “astonished” = extremely surprised, with no positive
> or negative affect built in, a kind of bleaching.
>
> LH
>
> > On Aug 6, 2020, at 11:09 AM, Jonathan Lighter <wuxxmupp2000 at GMAIL.COM>
> wrote:
> >
> > https://www.yahoo.com/news/?.tsrc=mtk  :
> >
> > "The Cost of a New Lincoln MKC is Simply Shocking. ... The affordable
> price
> > makes this luxury car hard to resist."
> >
> > JL
> >
> > On Fri, Sep 2, 2016 at 11:35 AM Laurence Horn <laurence.horn at yale.edu>
> > wrote:
> >
> >>> On Sep 2, 2016, at 10:08 AM, Jonathan Lighter <wuxxmupp2000 at GMAIL.COM>
> >> wrote:
> >>>
> >>> This has gone too far.
> >>>
> >>> A sponsored headline (i.e., ad disguised as news) on Yahoo! News says,
> >>>
> >>> "3 Eggs A Day Has A Shocking Health Effect."
> >>>
> >>> What's more,
> >>> <
> >>
> https://beap.gemini.yahoo.com/mbclk?bv=1.0.0&es=YY14F_oGIS8EsoD8koE6LKP66sevh.RZr3Yec4Xzv5BKbkpiVgJ_FI1S1oh_kSgrAQUNN5kX05yAxTa4pIM2tceFT04IzeqNvR19ZlpYK_DoEkmE9elZcT3M1cWKc9.lfK8rpa.X23mecPBu6mgJjZxuMJhUmMQK0Dmi0zRBocLtvWY4zNKF4cGNG.GsLxYNCIvhg_8xjcgRt0Wg_a_79HGF7S4ozvJ4V9EHybR88VztGpW6oQJgkXNGMYITsEsnhY2ZjB.poZ6yNqK67afW8RSlwJiPJ6eNfgZ923Ab4vgyS1MB3ZVy78d.EL_XdKyJR2uNIJoF7DlnDMQRicVKVAL1ZKxPoJEIcu.AKPBD4NtaJGjMeJsNw3BOW12FRoQI7.CZl1exu1_8wVIm315orv8Iyt.i2Ds4Kpm12Sf1wbvwrWI3hlTpT8xBfg60hAkyTTwQL.7V8vmZWkKbPiKOiltRLkgj3WDgNJfFopIsphlI_sPewxfWplDL6pDwWHfAqAWX7vgRq69.lSz6338aUdRj1tL1XK_jcxXGn7W5i3pnLV0oxtnuHGW8zeYvYkpsCbpowRFjCWeuTI_zJarHNU4c5T6me5y44ta4HX3ISdSUOahFCA--%26lp=http%3A%2F%2Fwww.lifed.com%2Fwhat-happens-to-you-if-you-eat-3-eggs-a-day%2Fsource%2Fyahoo%3Futm_medium%3Dreferral%26utm_source%3Dyahoo%26utm_campaign%3DY3EggsDaily10-Ad5
> >>>
> >>>
> >>> "Eating 3 eggs a day will have a completely shocking effect on your
> body,
> >>> and it happens very quickly."
> >>>
> >>> Almost needless to say, the website urges you to eat three eggs a day.
> >>>
> >>>
> >> ...after plugging them in.  (Or maybe you just hold them in your hand
> when
> >> you walk across carpet and touch the cooking pan.)
> >>
> >> LH
> >>>
> >>>
> >>>
> >>>
> >>> On Mon, Jun 20, 2016 at 7:50 PM, Joel Berson <berson at att.net> wrote:
> >>>
> >>>> "I am a filmmaker and recently graduated from a university. I was
> >> shocked
> >>>> when, by a stroke of good luck, hard work and fortunate timing, I
> >> managed
> >>>> to get myself booked onto a huge advertising job.  The work was
> >> extremely
> >>>> fulfilling, fast-paced and well paid."
> >>>>
> >>>> "Name Withheld."  NYTimes Sunday Magazine, "The Ethicist," 27/1.
> >>>>
> >>>> Joel
> >>>>
> >>>>
> >>>> ------------------------------------------------------------
> >>>> The American Dialect Society -
> >>
> https://urldefense.proofpoint.com/v2/url?u=http-3A__www.americandialect.org&d=CwIFaQ&c=-dg2m7zWuuDZ0MUcV7Sdqw&r=wFp3X4Mu39hB2bf13gtz0ZpW1TsSxPIWYiZRsMFFaLQ&m=7Q30eCidzIMfhw9x7QFXJoZWQG55oMWO-eKxZwwDTUg&s=oe1Y1JXljOA6R0C0TNiTRzT1nyXajyOEzu4UmAEbiyI&e=
> >>>>
> >>>
> >>>
> >>>
> >>> --
> >>> "If the truth is half as bad as I think it is, you can't handle the
> >> truth."
> >>>
> >>> ------------------------------------------------------------
> >>> The American Dialect Society -
> >>
> https://urldefense.proofpoint.com/v2/url?u=http-3A__www.americandialect.org&d=CwIFaQ&c=-dg2m7zWuuDZ0MUcV7Sdqw&r=wFp3X4Mu39hB2bf13gtz0ZpW1TsSxPIWYiZRsMFFaLQ&m=7Q30eCidzIMfhw9x7QFXJoZWQG55oMWO-eKxZwwDTUg&s=oe1Y1JXljOA6R0C0TNiTRzT1nyXajyOEzu4UmAEbiyI&e=
> >>
> >> ------------------------------------------------------------
> >> The American Dialect Society - http://www.americandialect.org
> >>
> >
> >
> > --
> > "If the truth is half as bad as I think it is, you can't handle the
> truth."
> >
> > ------------------------------------------------------------
> > The American Dialect Society - http://www.americandialect.org
>
> ------------------------------------------------------------
> The American Dialect Society - http://www.americandialect.org
>


-- 
"If the truth is half as bad as I think it is, you can't handle the truth."

------------------------------------------------------------
The American Dialect Society - http://www.americandialect.org


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