[Ads-l] Big Apple (NYC), how T-shirts helped spread the nickname

[Cohen, Gerald Leonard]

For ads-l members interested in the origin of The Big Apple (NYC's nickname),

here is an item that fills in a remaining piece of the puzzle:
Popik, Barry & Gerald Cohen 2019. The Big Apple -- NY Daily News T-shirts
     (1975) Helped Spread the Nickname Revived by Public Relations Man Charles
     Gillett. Comments on Etymology, December 2019, vol. 49, no. 3, pp. 16-20.
https://scholarsmine.mst.edu/artlan_phil_facwork/160<https://scholarsmine.mst.edu/artlan_phil_facwork/160><https://scholarsmine.mst.edu/artlan_phil_facwork/160>

In 1992 Charles Gillett told me that T-shirts had helped to spread the
sobriquet (which he had revived), but I had no further details of just how
this happened.  Thanks now to Barry Popik, we have those details.

Gerald Cohen
co-author with Barry Popik of _Origin Of New York City's
Nickname The Big Apple_. 2011.  2nd, expanded edition
Frankfurt am Main: Peter Lang.


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