[Ads-l] Weird use of "impact" to mean something like "negative situation"

[Jonathan Lighter]

Crisis? Emergency? Too scary. Nowadays even "situation" is likely to sound
grim.

I'm surprised they didn't pick the inspiring "challenge."

JL

On Thu, Mar 12, 2020 at 1:41 PM Stanton McCandlish <smccandlish at gmail.com>
wrote:

> Saw this in a mass e-mail from Starbucks today:
>
> You may be aware that over the last few weeks we have
> taken a series of precautionary steps in response to this
> developing public health impact, including increased
> cleaning and sanitizing procedures for our stores.
>
>
> --
> Stanton McCandlish
> McCandlish Consulting
> 5400 Foothill Blvd Suite B
> Oakland CA 94601-5516
>
> +1 415 234 3992
>
> https://www.linkedin.com/in/SMcCandlish
>
> ------------------------------------------------------------
> The American Dialect Society - http://www.americandialect.org
>


-- 
"If the truth is half as bad as I think it is, you can't handle the truth."

------------------------------------------------------------
The American Dialect Society - http://www.americandialect.org