[Ads-l] triopoly - Google, Facebook, and Amazon

[ADSGarson O'Toole]

Advertising money on the internet is collected and split by a triopoly
according to unhappy competitors.

Date: 24 June 2021
Periodical: Wall Street Journal
Article: BuzzFeed Nears Deal To List With a SPAC
Author: Benjamin Mullin

[Begin excerpt]
Even with the addition of Complex and other companies, there is no
guarantee that BuzzFeed can further enlarge its share of the
digital-ad sector. In recent years, most of the growth has gone to
Google, Facebook and Amazon.com Inc., and the Covid-19 pandemic only
accelerated that trend. Those companies -- known in the digital-media
industry as the "triopoly" -- increased their share of the U.S.
digital-ad market from 80% in 2019 to a range approaching 90% in 2020,
according to an analysis from ad agency GroupM.
[End excerpt]

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