[Ads-l] antedating "focus group"

Jonathan Lighter wuxxmupp2000 at GMAIL.COM
Wed Mar 10 20:06:18 UTC 2021

OED : 1936  (in ref. to Winston Churchill).
MW: 1965

1935 _Auburn [Nebr.] Journal_ (July 4) 1: The activities...are varied and
interesting - Gospel Teams[,]  Focus Groups, Visitations, and Social hours.

The nuance here (as in 1936) appears to be a small group that meets to
focus on and discuss a given issue.  Hence the narrow, now predominant
sense, which becomes common in the mid '60s.

The 1935 and 1936 exx. appear to be real outliers.


"If the truth is half as bad as I think it is, you can't handle the truth."

The American Dialect Society - http://www.americandialect.org

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