[Ads-l] "Winning is the best deodorant"

[Laurence Horn]

Thanks, Ben.  I know Madden gets undue credit for the turducken, so it’s nice if this evens the score.  I would have bet it was around before ’88, but apparently I’d have lost.  

LH

> On Dec 19, 2023, at 2:50 PM, Ben Zimmer <bgzimmer at GMAIL.COM> wrote:
> 
> Looks like Madden gets the credit for this one. Earliest I see on the
> databases is this:
> 
> ---
> "Television's Winning Team / CBS' Madden, Summerall Just Keep Getting
> Better"
> Tom Gilmore, San Francisco Chronicle, Dec. 12, 1988, p. E2 [ProQuest]
> [Pat Summerall] asked Madden late in the game if he thought there was any
> truth to rumors that Bill Walsh might retire. Madden said the rumors may
> have had validity earlier in the season, especially after the 49ers
> suffered a 9-3 loss to the Los Angeles Raiders. Things have picked up
> recently, Madden said. "Winning is a great deodorant. It covers up so many
> things."
> ---
> 
> Other sportswriters quoted Madden similarly over the next few days.
> 
> --Ben
> 
> On Tue, Dec 19, 2023 at 2:11 PM Laurence Horn <laurence.horn at yale.edu>
> wrote:
> 
>> Garson et al.,
>> 
>> Can anyone push this quote (also cited as “Winning is the great
>> deodorant”) back before football coach/announcer John Madden or basketball
>> point guard/coach Jason Kidd, to each of whom it regularly gets
>> attributed?  Or if not, does Madden (who I’m assuming antedated Kidd on
>> this) get the credit?
>> 
>> LH
>> 
> 
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