[Ads-l] "Drop"

[ADSGarson O'Toole]

Here is an example of the type mentioned by JL.
The *sale* of the merchandise is dropped. This is a slight semantic
shift from saying the merchandise itself is dropped.

[Begin twitter information]
https://twitter.com/StillProud/status/20460096066
Still Proud @StillProud
SP dropped a SALE, take 20% off on EVERYTHING!! Spread it like
ignorance: http://bit.ly/bpaOoO. RT
7:14 AM · Aug 6, 2010
[End twitter information]

Garson

On Mon, May 22, 2023 at 11:15 AM ADSGarson O'Toole
<adsgarsonotoole at gmail.com> wrote:
>
> Creators use the phrase "dropping/dropped new merch" often enough that
> it might qualify as a cliché. A transient cliché.
>
> [Begin tweet information]
> https://twitter.com/TvylorS/status/83775938432737280
> Taylor @TvylorS
> @wbjohn27 dropping new merch next week preparing for that and
> somethings still in pre-production
> 1:58 AM · Jun 23, 2011
> [End tweet information]
>
> [Begin tweet information]
> https://twitter.com/meaganasty/status/411921090877718529
> Meagan @meaganasty
> MOM @KalinAndMyles just dropped new merch!! can i borrow your card???
> 1:10 PM · Dec 14, 2013
> [End tweet information]
>
> https://twitter.com/Christy_SpaceHW/status/1507517711005499401
> Mar 25 2022
> THE ULTIMATE DROP
>
> https://twitter.com/aksually/status/1594856275950575617
> Nov 21 2022
> NEW DROP INCOMING
>
> Garson
>
> On Mon, May 22, 2023 at 10:18 AM Bill Mullins <amcombill at hotmail.com> wrote:
> >
> > I probably first ran across this usage in reference to musicians "dropping" a new album, track, etc.
> >
> > 1994 NY Daily News 23 Feb 19/4
> > Salt-n-Pepa just dropped a new album, which is all over the charts.
> >
> >
> >
> > -----Original Message-----
> > From: American Dialect Society <ADS-L at LISTSERV.UGA.EDU> On Behalf Of Jonathan Lighter
> > Sent: Monday, May 22, 2023 7:35 AM
> > To: ADS-L at LISTSERV.UGA.EDU
> > Subject: "Drop"
> >
> > To release to the public; announce.
> >
> > I've been seeing and hearing this a whole lot in the past few months .
> >
> > <goog_1644883552>
> > https://www.yahoo.com/lifestyle/walmart-deals-dyson-samsung-191003952.html :
> >
> > Walmart just dropped 50+ incredible early Memorial Day deals, starting at $8.
> >
> > Old people will think this means Walmart rescinded those deals, but they'd be wrong.
> >
> > JL
> >
> >
> >
> > ------------------------------------------------------------
> > The American Dialect Society - http://www.americandialect.org

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The American Dialect Society - http://www.americandialect.org