[Ads-l] "soap opera" (1938) and "horse opera" (1916)

[Bill Mullins]

Not quite sure what's going on with this one.  The context is Billboard's "Pipes for Pitchmen" column.

1918 Billboard 8 April 33/2

Doc L. A. Leonard advancing to an open house manager in a small town:  "When did have the last show?  Manager: "A Soap Opera was here last week."

https://archive.org/details/sim_billboard_1916-04-08_28_15/page/33/mode/1up?view=theater

P

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