[Ads-l] to front

[Ben Zimmer]

This appears to be OED sense II.11.b: "To be the leader of or main
representative for (any group or enterprise)." Earliest cite is from 1948
(as of a Sept. 2023 revision).

On Sun, Aug 2, 2026 at 6:54 AM Jonathan Lighter <
00001aad181a2549-dmarc-request at listserv.uga.edu> wrote:

> "To be the principal public or commercial representative or
> representation of" Not in MW.
>
> Artie Intelligence:   Morris the Cat: Known as the "world's most
> finicky cat", this charismatic orange tabby fronted 9Lives cat food
> starting in the 1960s.
>
>

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