[Ads-l] yassify

[Ben Zimmer]

"Yassify" came up here a couple of years ago:

https://listserv.linguistlist.org/pipermail/ads-l/2024-May/165467.html

Here's what I wrote at the time:

---
"Yassify" was the winner of the Informal Word of the Year category at the
2021 ADS WOTY proceedings. It was covered along with other WOTY nominees in
the Aug. 2022 installment of "Among the New Words" in American Speech 97.3.

https://doi.org/10.1215/00031283-10096035

The online supplementary materials include citations for "yassify" and
"yassification" going back to Aug. 2020 (with a bracketed cite for "yaaass”
from 2015).

2020 Aug. 26, @puppyoveralls, Twitter: I’m choking on the yassification gas
2020 Aug. 27, @lunarbuizl, Twitter: reply with your favorite [K-pop star]
yeri pictures i want to yassify a few of them
---

See also Dave Wilton's Wordorigins.org entry from July 2024:

https://www.wordorigins.org/big-list-entries/yas-yassify

--bgz

On Sun, Jul 5, 2026 at 7:08 AM Jonathan Lighter <
00001aad181a2549-dmarc-request at listserv.uga.edu> wrote:

>
> https://www.yahoo.com/news/politics/articles/maga-beautified-americas-founders-ai-110017317.html
>
> "OMG they yassified her," user @OlympicChenpion wrote, invoking the
> term used to describe a photo that has way too many beauty filters applied
> to a human face.
>
>
>

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